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théa at The Global Ambassador, Phoenix

The Fifth Quarter

Four quarters are contested. The fifth is conceded.

Thursday 12 November 2026 2:00 to 7:00 théa at The Global Ambassador Eighteen seats

Nobody works in November. That is exactly why we picked it. One afternoon to build the blueprint for your brand across agentic systems, PR and social, so it is running on day one of 2027. Then golden hour on the roof, and dinner.

théa, The Global Ambassador, Phoenix

2:00The session

4:30Happy hour

5:00Dinner

We start in the private room, go up to the roof around four thirty, and eighteen of us sit down at one long table. Five hours all told.

Your seat

$997 per seat, dinner and drinks included

Camelback Mountain from the patio at théa

The quarter nobody plays

Everybody slows down in Q4, plans in January, and starts working in Q2.

Holidays, family, travel, the long food comas. The last seven weeks of the year are given away by almost every business in your category, and the first six of the new one go into writing goals about it.

So the year does not really begin until April. A full quarter, handed over by everyone at once, which is exactly what makes it worth taking.

We plan in November. You execute on day one of 2027, while the rest of your market is still deciding what 2027 is for.

Authority, awareness and attention in AI

Does your brand exist when someone asks Claude, GPT or Gemini?

Your next serious client will not open a search engine. They will ask a model who the best person in your category is, and they will work from the shortlist that comes back.

That shortlist is built out of whatever the models can find, read and make sense of about you. Most people have never seen their own answer.

Asked to name the best operator in your category, the model said “I do not have enough information about that person.” A common result, and no reflection on the work. It is a gap, and seven quiet weeks are enough to close it. On the night we put your name to the models in the room and read out what comes back.

Agentic systems

The same work, done faster and better, for less.

Agents now run the parts of an operation that used to need a person watching a queue. Intake, follow up, reporting, the quiet work that decides whether a month lands.

Done properly the quality goes up rather than down, because the process runs the same way at any volume and nothing waits on somebody being at their desk.

The prize is speed to market. You ship in the time your competitors spend scheduling the kickoff.

Your personal brand blueprint

Strategy on paper, connections in the room, a community that outlasts the night.

Where you show up, what you say there, and the things you can stop doing. One page you can hand to whoever posts on your behalf.

The eighteen people at this table are the other half of it. Small rooms make real introductions, and the follow up is a text rather than a form.

The evening

Golden hour over Camelback at 5:28, and one long table after it.

Eighteen seats. A private dinner by Chef Jason Hua with a menu written for the night, the Qinary espresso martinis, and the roof to ourselves as the light goes.

2:00

The session

The argument, then your own answer read out loud, then the fix in the order that actually moves it.

4:30

Happy hour

Drinks standing, outside, while the sun goes down over Camelback at 5:28.

5:00

Dinner

A seated dinner in the private room, one long table, until seven.

Your seat

Eighteen seats, and no nineteenth chair.

We commit and pay for eighteen covers in advance, so a seat left empty on the night cannot be given to anybody else. If you cannot come, tell us early and we will pass it on gladly.

Bring a peer if you like, and they take one of the remaining seats.

Hold a seat

$997 per seat, dinner and drinks included

Dinner by

Chef Jason Hua

Jason Hua grew up in Los Angeles and studied business and finance at Boston University before training at the Culinary Institute of America. He worked under Fabio Trabocchi as Chef de Cuisine at Fiamma, cooked at Boqueria, and led the kitchen at The Dutch in New York. His career spans seven Michelin stars. He is now executive chef at The Global Ambassador in Phoenix, overseeing théa, Le Âme, Pink Dolphin, Le Market and the Lobby Bar.

The house

The Global Ambassador

Sam Fox's first hotel, opened in December 2023, one hundred and forty one rooms set against the backdrop of Arizona's Camelback Mountain and nestled where Phoenix, Scottsdale and Paradise Valley converge. It is listed in the Michelin Guide and the Forbes Travel Guide, and affiliated with Preferred Hotels and Resorts.

théa, named after the goddess of light, is the largest rooftop restaurant in Arizona. The menu moves with ease from mezze to house made pastas and bold, shareable plates, alongside one of the country's most extensive rosé collections. Condé Nast Traveler named it one of the Best New Hotel Restaurants in the World.